COLORS - CMYK vs RGB
"Why is my business card logo colors are different from my website", you ask. This is because your computer monitor uses RGB (red, green, blue) to mix the rainbow spectrum of colors whereas printing (offset & digital) use CMYK inks (cyan, magenta, yellow, black). Yes I hear you, why is black K? It actually stands for Key Black - and old printing term. Your printed logo may even be printed using a Pantone color system. Bla, bla, bla, I could go on about this for a whole page. Get over it - it will NEVER be EXACTLY the same.

WEB SAFE COLORS
Browsers (Explorer, Firefox, Safari) can only read 256 colors. Why? That's because in the old days (yes a few years ago IS the old days in the world of the web) computers monitors could only display 256 colors. These are considered "web safe colors". Why? Bla, bla, bla, etc. Just accept it and we'll all be happier.

Click here to choose a websafe color for your website. Sorry I'm lying - choosing your color from this list WILL NOT guarantee your color. The color will very depending on the type of computer monitor, how old it is and the settings, etc, etc, etc.

The truth is web designers do not have full control over color - get used to it and get over it. We had to.

PRINTING - CMYK vs PANTONE
Full color printing is also known as CMYK - mixes the inks to print the full spectrum of color. Pantone printing allows you to choose a particular color and the printer uses this formula to create the color. This is the closest way to ensure your color is what you have chosen. Costs will vary and it may even be more expensive than full color printing.

Ask to view our Pantone swatch book when choosing colors.